Britannia’s equal parenting campaign: Does it hit the right spot?
Now in its third year, the brand’s Milk Bikis ads, featuring Pankaj Tripathi, ...
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Advertising
5 hours ago
Britannia’s equal parenting campaign: Does it hit the right spot?
Now in its third year, the brand’s Milk Bikis ads, featuring Pankaj Tripathi, champion equal parenting—but is it sparking change or just riding a trendy wave?
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Awards
12 hours ago
Havas Media Network’s Nishant Shekhar shines on ...
The list, curated by a panel of industry leaders, features standout talent from across 14 markets in the Asia-Pacific region.
Digital
8 hours ago
65% of consumers want brands to collaborate with ...
Results of a survey by iCubesWire found that this indicates the growing need for a shift towards localised, community-driven marketing by brands in India.
Advertising
8 hours ago
Tata Consultancy Services emerges as India’s most ...
Four Indian brands entered the global top 100 ranking.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Advertising
7 hours ago
One Source bags PR contract from Grant Thornton Bharat
The consultancy will manage Grant Thornton Bharat’s reputation across earned media, supporting the firm’s efforts to expand its brand reach.
Advertising
9 hours ago
ASCI joins ICAS in global push for responsible advertising
The initiative aims to set global advertising benchmarks, focusing on sustainability and ethical AI use, to protect consumers and shape responsible brand practices.
Advertising
10 hours ago
S4 Capital reports 13.5% revenue fall and increased ...
Its AI positioning has led to new business from blue chips, the group said.
Advertising
10 hours ago
Publicis Groupe buys Mars United Commerce for ...
The acquisition follows Publicis Groupe’s purchase of Influential this summer.
Advertising
1 day ago
The CMO’s MO: Rahul Talwar provides insights on AI, ...
The chief marketing officer at Max Life Insurance shares how artificial intelligence can be leveraged to democratise creative process, craft high-impact campaigns, and improve customer experiences.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
PR
1 day ago
Kaizzen goes global in a bid to redefine real-time ...
The integrated communications agency’s move to establish a global presence comes after its first international footprint in Dubai last year.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Opinion
1 day ago
Emotional intelligence: Your ticket to high-impact PR
The founder of Madchatter Brand Solutions explains how this acumen empowers PR leaders with effective communication and crisis management capabilities.
Marketing
1 day ago
Wondrlab acquires OPA, its sixth acquisition to date
This move allows Wondrlab to strengthen its influencer marketing with OPA's 3-lakh strong influencer base and boost its existing Opportune platform for deeper brand collaborations.
Marketing
1 day ago
Max Fashion targets urban Gen Zs with actor Alaya F
The UAE-based Landmark Group has signed its first brand ambassador to align with the launch of its Gen Z-focused brand, Max Urb_n.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Marketing
2 days ago
Snap’s vision for the future rests on Spectacles
It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) glasses, setting the stage for creator empowerment.
Advertising
4 days ago
Moves and wins roundup: Week of 16 Sept
The latest appointments and account wins from Occtagon Media Networks, Nataraj Gelix Pens, Hindustan Pencils, Tandon Eye Hospital, Orion Digital, One Source bags PR contract from Grant Thornton Bharat, Kraftshala, L&K Saatchi & Saatchi, Compass Communications, Cashify, Tonic Worldwide, Pitchfork Strategic Communications, VVF India, Publicis Sapient, Tata Consumer Products, GroupM, Honeywell, House of Communication. Illustrake, and more in our weekly news roundup.
The Work
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Advertising
6 hours ago
Akshay Kumar turns Welspun's home textiles into a comedic masterpiece
The campaign, crafted by ^ atom network, takes a fun route to showcase the home solutions brand’s value-for-money offerings.
The Work
1 day ago
Love is respect: Virat Kohli champions equality, one small step at a time
Bengaluru-based Fisheye Creative Solutions created this campaign, continuing its decade-long association with the apparel and lifestyle brand.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The Work
2 days ago
Nora Fatehi's gym hustle for BigMuscles: Empowering Indian women to flex their ...
The Farah Khan-directed one-minute video, featuring Fatehi and released as part of her newly-announced association with the brand, was creatively designed by Ogilvy India.
Advertising
4 days ago
Motul's campaign turns India’s traffic chaos into a race-ready adventure
The lubricant company shifts from racetracks to the country’s chaotic roads, promising race-car performance amid handcarts, cows, and wedding processions.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The Work
Sep 13, 2024
Dollar Rainguard takes on Tansen's monsoon, keeps emperor Akbar dry and happy
The witty ad, conceptualised by Lowe Lintas, fuses Mughal history with humour, proving their raincoats are fit for both royalty and monsoon survival.
Advertising
Sep 12, 2024
WeWork’s new ads show how flexibility meets function for businesses ready to ...
Its latest campaign pokes fun at office woes, spotlighting flexibility and personalised spaces for enterprises, big or small.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Advertising
Sep 06, 2024
More than a bike, EMotorad’s latest campaign is a heart-powered ride
The campaign is not just selling a bike; instead, it shares a joyful, heartfelt riding experience, headlined by cricketer MS Dhoni.
Focus
Cannes daily global podcast: Elon Musk puts free ...
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Cannes daily global podcast: Craft and entertainment...
EPISODE THREE: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this third episode, we discuss the big award wins from the second night.
Cannes daily global podcast: Big wins in audio, ...
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
Cannes daily global podcast: Awards preview and new ...
EPISODE ONE: As Cannes Lions 2024 kicks off on 17 June, Campaign's editors and journalists from around the world are taking part in a daily podcast during the five-day festival.
PARTNER CONTENT
PROMOTED
Aug 28, 2024
Hong Kong Tourism Board looks to revamp “A Symphony ...
The Hong Kong Tourism Board is inviting bids from show curators all over the world for a revitalised version of its ‘A Symphony of Lights’ attraction.
PROMOTED
Aug 16, 2024
Axis Bank fuses technology with tradition to ...
The campaign reimagines Sanskrit as a contemporary tool to combat cybercrime, positioning it as a protector of digital identities in an era of increasingly sophisticated online scams.
PROMOTED
Jun 17, 2024
Father's Day 2024: Celebrating Super Dads with ...
Here are five Father's Day 2024 campaigns that will warm your heart and honour the important roles that great dads can play in our lives.
PROMOTED
Jan 29, 2024
Tata Tiscon transforms home-building with an ...
The campaign delves into the process of turning dream homes into reality, highlighting how Tata Tiscon’s 550SD embodies the qualities essential for this endeavor
Videos
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
